Susanne Curran worked for REIS Reports, currently known as REIS.com, in New York City. While with this firm, she traveled to her assigned markets and interviewed both subscribers and clients of the firm, and also other key players in local markets. Based on her research, she personally developed and wrote detailed market research reports on retail, office, industrial and residential market segments in Dallas/Ft. Worth, Orlando, Memphis, Nashville, St. Louis, Kansas City, Tempe and Philadelphia. She was notable among subscribers for her thorough, accurate and reliable analyses of new and untested markets. She also developed and wrote "Target Market" reports for specific proposed shopping centers using demographic and economic forecasting techniques. Her background in land development planning was very useful in developing accurate market/feasibility data and in pinpointing information necessary to spot local trends.
Her training and experience also include Cost/Benefit studies and Fiscal Impact Studies.